6 August 2025
Google Ads vs Instagram Ads – What Works Better...
“Should I invest in Google Ads or Instagram Ads?”
The answer depends on your goals — but in this guide, we’ll break down which platform brings better results for local Dehradun businesses.
Reaches users who are actively searching (high intent)
Works great for: “coaching near me”, “salon in Rajpur Road”, “gym in Dehradun”
Ideal for direct bookings, calls, and leads
Great for branding & discovery
Works well for lifestyle products, fashion, food, and fitness
Best for visuals, but not always strong on direct lead conversion
| Ad Platform | Avg. Cost/Lead in Dehradun |
|---|---|
| Google Search Ads | ₹25 – ₹100 per lead |
| Instagram Ads | ₹40 – ₹150 per lead |
Google Ads often have a lower cost-per-lead for service-based businesses like coaching, real estate, and healthcare.
Google Ads bring high-quality traffic that converts quickly
Instagram Ads are great for retargeting or visual storytelling, not immediate conversions
Use Google Ads if you want calls, bookings, or leads
Use Instagram Ads to build brand awareness and re-target cold traffic
Google-certified ad experts
Dehradun-specific audience targeting
Transparent monthly ROI reports
Ad creatives that get clicks — and leads
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