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How to Track Your Digital Marketing ROI Using Google Analytics

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How to Track Your Digital Marketing ROI Using Google Analytics

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Marketing without measurement is like shooting in the dark. If you want to know what’s working (and what’s not), you need to track ROI — and Google Analytics is your best friend.

What You Can Track:

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Website traffic (how many people visited)

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Source of traffic (Google, Instagram, Facebook, etc.)

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Lead conversions (form fills, WhatsApp clicks, purchases)

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Page performance (which pages work best?)

Tips to Track ROI:

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Set up conversion goals inside Google Analytics

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Track events (form submissions, CTA clicks)

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Use UTM links for Instagram & ad campaigns

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4Monitor monthly reports and tweak campaigns accordingly

At SARC Technology, we set up full ROI dashboards for every client — so you always know where your money is going.